So if you’ve been reading any other blog entries, or have in fact met me in real life, then your going to be in a very good position to make an educated guess on to my answer to the question posed in the title. Of course, in true viewfromthedarkside fashion – I can whole-heartedly tell you yes, of course we can trust Twitter. Can we trust those who tweet? Now we’re talking.

Searching the Internet for worthwhile thoughts and information, I came across this very interesting blog entry on sponsored tweeting and consequently this gem of a website. The latter is a very interesting website that can calculate for you the supposed ‘worth’ of a celebrity endorsement on Twitter.

The idea that a celebrity out right telling you that they ‘endorse’ a product, is to my mind an absurd suggestion that people in general are idiots. Actually its not so absurd as I imagine many people are idiots and could well have their buying behavior influenced by a non-entity who appears only in gossip magazines for various unimportant reasons. Yes I do feel better for getting that off my chest, thank you.

I guess you can see where I’m going with this. By paying for a celebrity endorsement on Twitter, despite the tweet being marked as being paid for one does have to question the morality of influencing people through a medium that is designed to share people’s thoughts. But actually what do I care? If it works it works. That’s the business I’m in and I have no problem with using the tools at my disposal.

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