Welcome to ‘view from the dark side’, an occasionally cynical and brutally truthful blog exploring the collision of PR and the age of digital communication.

It should be explained that I am actually a Public Relations student/practitioner, not some anti-PR activist. The blog’s title though isn’t entirely ironic. I am aware that my industry can blur the line between ‘good’ and ‘evil’ and at the end of the day we are mercenaries. To put my current view of morality in PR into perspective, I like to butcher the great George Orwell’s words: “All PR morals are equal, but some are more equal than others”.

So with that in mind I hope to explore, share and debate theories and thoughts of online PR. Please ask questions of me, rubbish my thoughts, back me up or start a debate; I love a good discussion.

 

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