Online ethics – can we trust Twitter?

April 21, 2011

So if you’ve been reading any other blog entries, or have in fact met me in real life, then your going to be in a very good position to make an educated guess on to my answer to the question posed in the title. Of course, in true viewfromthedarkside fashion – I can whole-heartedly tell you yes, of course we can trust Twitter. Can we trust those who tweet? Now we’re talking.

Searching the Internet for worthwhile thoughts and information, I came across this very interesting blog entry on sponsored tweeting and consequently this gem of a website. The latter is a very interesting website that can calculate for you the supposed ‘worth’ of a celebrity endorsement on Twitter.

The idea that a celebrity out right telling you that they ‘endorse’ a product, is to my mind an absurd suggestion that people in general are idiots. Actually its not so absurd as I imagine many people are idiots and could well have their buying behavior influenced by a non-entity who appears only in gossip magazines for various unimportant reasons. Yes I do feel better for getting that off my chest, thank you.

I guess you can see where I’m going with this. By paying for a celebrity endorsement on Twitter, despite the tweet being marked as being paid for one does have to question the morality of influencing people through a medium that is designed to share people’s thoughts. But actually what do I care? If it works it works. That’s the business I’m in and I have no problem with using the tools at my disposal.


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