Welcome all

February 13, 2011

Welcome to ‘view from the dark side’, an occasionally cynical and always truthful blog exploring the collision of PR and the age of digital communication.

It should be explained that I am actually a Public Relations student/practitioner, not some anti-PR activist. The blog’s title though isn’t entirely ironic. I am aware that my industry can blur the line between ‘good’ and ‘evil’ and at the end of the day we are mercenaries. To put my current view of morality in PR into perspective, I like to butcher the great George Orwell’s words: “All PR morals are equal, but some are more equal than others”.

So with that in mind I hope to explore, share and debate theories and thoughts of online PR. Please ask questions of me, rubbish my thoughts, back me up or start a debate; I love a good discussion.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: